Abstrand

Phase 1 – Education & Discovery

This first stage of Abstrand is about helping you understand the strategy behind your website. Getting a clear picture during the discovery phase allows us to ensure your website works brilliantly from the get-go as well into the future.

Phase 2 – Website Design

We dive into the following steps in the website design phase:

• How your site will work
• How visitors will move through your site
• How your content will be presented and organised
• How your site will produce results

We’ll work closely with you to take a closer look at the actions you want visitors to take on your website and how you want your visitors to take action.

At this point, it’s all about creating the actual look and feel of the website — integrating your brand style, colours, design, and feel.

In the design phase, you’ll have plenty of scopes to provide feedback, ideas and comments so we can tweak the design to create a final design that you’ll love.

Phase 3 – Website Development

Once your new design is approved, our development team takes the lead and kicks off building your custom WordPress theme.

We get cracking inserting images, formatting content, crafting the unique style of your content, laying out testimonials and more.

Your new site is built in one of our development accounts on a secret domain so you can review, test and click through the site before we take it live.

We’re all about making sure you love your website as much as we do, and work closely with you through all the last-minute changes to ensure your website exceeds your expectations.

Phase 4 – Content & Search Engine Optimisation (SEO)

In today’s digitally connected world, content is king and the currency of many successful brands.

By optimising the content on your website, you can stand out from your competitors and climb to the top of the search engines.

At ChillyBin, we craft engaging content strategies for digital, social, search and traditional channels that drive leads and generate sales.

SEO not only helps your website rank higher in Google, but it also allows you to be more visible to potential customers and ultimately drive more revenue and profit.

Using our tried and tested SEO strategies in combination with engaging quality content, we can help you increase your search engine rankings, so you’re firing on all cylinders on Google.

Phase 5 – Reporting & Analytics

These days analytics help us to understand how to extract meaningful patterns, insights and trends that we can use to identify opportunities for our you.

Reporting and analytics dive deep into the data, grabbing the vital information we need to make small tweaks and changes.

Through analysis, we access the data required to ensure your website is generating the leads, reach and conversions you desire to target potential customers.

There’s no such thing as ‘if you build it, they will come’ – using reporting and analytics our customers can gather up to the minute data that allows them to get the edge over their competitors.

Whether it’s completing a purchase or making an enquiry, we leverage data and conversion tools to monitor, analyse and optimise our your assets for profitability.

Phase 6 – Website Care & Support

Now that everything is humming along nicely, we look after all the technical maintenance, backups, security and tweaks throughout the month to ensure your website is running like a dream.

You won’t need to worry about updating software or potentially breaking anything as our team of tech experts work tirelessly behind the scenes to ensure your website is attracting customers to your business.

Our website care and support are all about saving you the time and energy to focus on what you do best. By having monthly website care & support in place, it will run faster and provide the best possible experience for your website visitors.